In partnership with Branch Point Distillery
Hi, {{first__name | reader}},
Portland’s doughnut scene has carved out a formidable reputation. Beyond the global fame of Voodoo Doughnut and its wild creations, a newer guard of artisans like Delicious Donuts, Blue Star, Pip’s Original, and Coco Donuts are pushing the boundaries of what a doughnut can be. They stand alongside beloved institutions such as Annie’s and Heavenly Donuts, which have served generations of Portlanders.
But what about the unsung hero of the doughnut world: the grocery store bakery? For those moments when a craving strikes during a routine trip for milk and eggs, these bakeries offer a convenient, and often surprisingly delicious, solution. The question is, are they any good?
Following Stumptown Savings’ July deli salad taste test, I assembled a panel of expert judges to find out. We established the ground rules: Each of the six major grocery chains had to offer fresh, unpackaged doughnuts for individual sale. We selected two from each store: one classic original glazed to serve as our control, and one “wild card” to showcase the bakery’s creativity.
Meet the Contenders:
We agreed on six stores. These are all stores with multiple locations in and around Portland. They all have bakeries, where ideally they’re making these doughnuts fresh. The stores we judged were:
Fred Meyer (shares the same corporate parent as QFC)
Market of Choice
New Seasons Market
Safeway (shares the same corporate parent as Albertsons)
Whole Foods Market
WinCo Foods
Meet Your Judges:

From left to right: Ricardo, me, and Bill. (Monique Sadegh/Stumptown Savings)
Bryan M. Vance: I’m the founder/publisher of Stumptown Savings, the evil mastermind of this sugar feast, and a sucker for an old-fashioned sour cream doughnut.
Bill Oakley: A television writer (“The Simpsons”) and prominent food enthusiast who appears regularly on “The Food That Built America." His favorite doughnut is a buttermilk old-fashioned.
Ricardo Osuna: A food media producer and founder of Copper & Heat, a content studio best known for their James Beard Award-winning podcasts. His favorite doughnut is a chocolate bar, preferably sprinkled with sea salt.
The Methodology
To ensure a blind tasting, my wife randomly assigned each doughnut a letter and cut them into pieces. We recorded detailed notes on scorecards, evaluating each on a five-point scale across three categories: flavor, presentation, and value. Each doughnut could earn a total of 45 points from the panel.

My wife anonymized each stores' doughnuts by labeling them with a letter and cutting them into bite-size samples. This ensured we didn’t know which store’s doughnuts we were eating until we were ready to reveal the price and discuss our scores. (Bryan M. Vance/Stumptown Savings)
Our preferences varied. I favor a distinct yeasty tang, Ricardo seeks a chewy texture and an even glaze, and Bill prizes a doughnut whose dough can stand on its own, without relying on toppings. Despite our different palates, our scores largely aligned, revealing one clear and surprising victor.