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Confession time: For years, I knocked back a few bottles of Diet Dr. Pepper every single day. I eventually kicked it entirely — thanks to my wife — and even tried making my own with a SodaStream to save some money. But I never lost the craving for a crisp, effervescent sip. Enter seltzer water.
Over the past decade, millions of Americans have turned to seltzer, with brands like LaCroix, Polar, and Waterloo becoming grocery store staples. Name brands are expensive, and as costs keep climbing, store-brand seltzer is one of the easiest ways to save — but not all of them are created equal.
That's why we're here. At Stumptown Savings, my goal is to help you shop smarter by conducting regular blind taste tests. We've tackled everything from doughnuts to sushi, and this time we're pitting seven store-brand flavored seltzers from Portland-area chains against one another to find out which are truly worth your money.
Meet the Contenders:

We tested 14 different seltzers — a lime and grapefruit flavor from each of the seven stores. The packaging and branding varied widely, with more expensive store-brands putting more into the look of their cans. That’s part of what you pay for with any brand. (Bryan M. Vance/Stumptown Savings)
We tested store-brand seltzer waters from seven Portland-area stores:
Albertsons and Safeway's Signature Select seltzer water
Costco's Kirkland Signature sparkling water
Fred Meyer and QFC's Kroger brand seltzer water
Target's Good & Gather seltzer water
Trader Joe's sparkling water
Whole Foods 365 by Whole Foods Market sparkling water
WinCo Foods sparkling water
The Methodology
We take our blind taste tests seriously. The brands were hidden from our panelists until the very end. Since plain seltzer can be hard to tell apart, we tested two distinct flavors from each store: lime and grapefruit (though Fred Meyer only carried a lemon-lime option).

We tested each seltzer without knowing which brand we were trying. We used cucumber slices as palate cleansers, and recorded our notes on flavor and fizziness on our scorecards until we’d tasted all the seltzers, and the brands and prices were revealed. (Evangel)
On the day of the test, my wife hid the labels with blue painter's tape and assigned each can a number. This let us crack open every seltzer fresh for the judges — ensuring peak carbonation while keeping the brands a mystery. Judges rated each brand on a 15-point scale: five points each for flavor and fizziness, grading the brand as a whole across both flavors. Once the scores were in, we revealed the names and prices, letting judges determine overall value and assign a final grade based on quality versus cost.
What's the Difference Between Seltzer and Sparkling Water?
Before we dive in: sparkling water technically refers to naturally carbonated mineral water, while seltzer is filtered, purified water artificially carbonated with CO2. These names aren't regulated, though, and most brands slap "sparkling water" on the label regardless. Every product we tested was seltzer water — no matter what the can says.
Meet Your Judges:

Our panel from left to right: Evangel, Bryan, Bill, and Claudia. (Evangel)
Bill Oakley is a television writer (“The Simpsons”) and prominent food enthusiast who appears regularly on “The Food That Built America." His favorite seltzer is Rambler’s grapefruit flavor sparkling water (it has minerals!).
Bryan M. Vance (that’s me) is the founder and publisher of Stumptown Savings. I prefer to make my own seltzer at home, but my all-time favorite seltzer is Polar's Orange-Vanilla, which tastes like an orange creamsicle.
Evangel is a food and wine tour guide, coffee roaster and Level 2 sommelier. She's not a huge sparkling water fan — she'd reach for a blood orange San Pellegrino given the choice — but has come around to Waterloo, especially the berry-forward flavors.
Claudia Meza is an award-winning journalist and host of the daily news and culture podcast, City Cast Portland. She’s a fan of Polar’s SeltzerJR flavors (with flavors like Werewolf Howls, Unicorn Kisses, and Yeti Mischief).
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Which Store-Brand Seltzer Water Is the Best In Portland?
Before We Get to the Results: You Were Almost All Wrong
Before the taste test, we asked Stumptown Savings readers which Portland-area grocery store they thought made the best seltzer water. Sixty-eight of you weighed in.
Which Store-Brand Seltzer Do You Think Will Win Our Taste Test?
🟨⬜️⬜️⬜️⬜️⬜️ Albertsons/Safeway (10)
🟨⬜️⬜️⬜️⬜️⬜️ Costco (8)
🟨⬜️⬜️⬜️⬜️⬜️ Fred Meyer/QFC (9)
⬜️⬜️⬜️⬜️⬜️⬜️ Target (2)
🟩🟩🟩🟩🟩🟩 Trader Joe's (29)
⬜️⬜️⬜️⬜️⬜️⬜️ Whole Foods (3)
🟨⬜️⬜️⬜️⬜️⬜️ WinCo Foods (7)
Nearly half of you — 43% — picked Trader Joe’s. No other store even came close. Well, I have bad news for you. They didn’t come close to winning.
7th Place: Whole Foods (26.5/60)
365 by Whole Foods Market, Lime Sparkling Water, 12-pack — $5.29 ($0.44/can, $0.04/oz.)
365 by Whole Foods Market, Grapefruit Sparkling Water, 12-pack — $5.29 ($0.44 /can, $0.04/oz.)
This was the last seltzer we tasted, and it divided the panel. Bill and I both appreciated the lime's intense fizziness — noticeably stronger than the grapefruit, a trend we spotted across many brands. (That gap comes down to how flavors are added: lime comes from a lightweight oil, while grapefruit requires a heavier oil and added emulsifiers, which blunts the carbonation.)
Claudia found both seltzers flat. The flavors were so subtle that several of us couldn't distinguish one from the other. Bill was the only judge who picked up a strong grapefruit note; Evangel said she couldn't taste enough of either flavor to tell them apart.
Underwhelming flavor, a split panel on carbonation, and a price that's higher than most of the competition — Whole Foods finishes last.
6th Place: Albertsons/Safeway (29.5/60)
Signature SELECT Lime Flavored Seltzer Water, 12-pack — $4.99 ($0.42/can, or $0.03/oz.)* They were out of cans, so I had to buy a 1 liter bottle of this flavor
Signature SELECT Grapefruit Flavored Seltzer Water, 12-pack — $4.99 ($0.42/can, or $0.03/oz.)
Full disclosure: Safeway was out of canned lime seltzer the day I shopped, so I picked up a 2-liter bottle instead. The bottled version had noticeably less fizz than the canned grapefruit — a substitution that likely dragged this brand's score down.
That said, the low overall score mostly reflected my own reaction. When it was time to explain my overall score of 2, I was blunt: "I f*****g hated this. It was awful."
The grapefruit smelled like sickeningly sweet grapefruit oil and tasted chemically artificial despite what the label says. Both flavors went flat the moment the water hit my tongue.
My panel disagreed — loudly. Both Evangel and Claudia praised the Signature Select line, calling the aromas "authentic" and "complex." Claudia said the lime smelled like fresh lime leaves; Evangel compared the grapefruit to a sweet ruby red candy. In fact, Evangel gave the grapefruit one of the highest single-flavor scores in the entire test, impressed by its carbonation relative to the bottled lime.
This brand would have finished higher on panel consensus alone. It just had the bad luck of getting scored by me.
5th Place: Trader Joe’s (31/60)
Trader Joe’s Lime Flavored Sparkling Water, 8-pack — $3.79 ($0.47/can, $0.04/oz.)
Trader Joe’s Grapefruit Sparkling Water, 1-liter bottle — $0.99 ($0.03/oz.)
Trader Joe's threw us a curveball: the grapefruit is only sold in a 1-liter bottle, while the lime comes in an 8-pack of 12-oz. cans. That packaging inconsistency aside, the grapefruit flavor actually had more intense carbonation than the lime — the opposite of nearly every other brand we tested.
Claudia and I liked these well enough, scoring them 10.5 and 9, respectively. Evangel declared Trader Joe's lime her favorite flavor of the entire day.
"I think it's because it was so subtle and wasn't abrasive in any way," she said. "It didn't feel artificial. It was just like, ‘here I am.’" I agreed for the most part — my only knock was wanting a bolder lime punch.
Bill and Evangel were less enthusiastic about the grapefruit. Evangel cited almost no aroma and even less taste. Bill knocked it for lacking any sweetness. Both found these waters comparatively flat.
At $0.47 a can, Trader Joe's is also the most expensive option we tested — and you're not getting a lot of carbonation for that premium.
4th Place: Fred Meyer (35/60)
Kroger Lemon Lime Sparkling Water, 12-pack — $4.99 ($0.42/can, $0.03/oz.)
Kroger Pink Grapefruit Sparkling Water, 12-pack — $4.99 ($0.42/can, $0.03/oz.)
Fred Meyer's entry — also sold at sister store QFC — was interesting because it carried a lemon-lime rather than a straight lime. Going in, we knew one of the lime seltzers wasn't pure lime, but none of us correctly identified Fred Meyer as the culprit. Its fourth-place finish was driven almost entirely by that lemon-lime flavor.
The addition of lemon brought a brightness the other limes lacked.
"I actually thought this was the best-tasting lime of all of them, which is hilarious because it's not just lime," I said. Bill agreed. Neither of us, though, felt it was bubbly enough.
Claudia disliked the lime, saying it reminded her of Alka-Seltzer. The grapefruit won her over with a subtly sweet aroma and a balanced flavor.
Then there was Evangel, who gave Fred Meyer's waters 4 points total. "There's no flavor. Oh, what even is this?" she said of the grapefruit. "They put a flavor on the outside of this can. It tastes like nothing to me."
At $0.42 a can, it's responsibly priced — if not quite worth the compromise.
3rd Place: Costco (36.25/60)
Kirkland Signature Sparkling Water (includes both lime and grapefruit flavor in a three-flavor variety pack), 35 pack — $12.89 ($0.37/can, $0.03/oz.)
Costco's sparkling water presents a math problem: at $0.37 a can, it's one of the cheapest options here — but only if you love all three flavors in the variety pack. Hate even one? That value falls apart fast.
The lime held up reasonably well. I found it pleasant with solid carbonation. Evangel appreciated the strong key-lime aroma; Bill called it average but unoffending. Claudia, however, was the dissenter.
"This is one of my least favorites. It had a really strong Alka-Seltzer lime taste," she said.
Then came the grapefruit — and the near-universal verdict: bad.
"The grapefruit was the only thing in this entire test that I actively hated," Bill said. "I gave it a zero."
The flavor was weirdly artificial. Evangel said it reminded her of Bath & Body Works grapefruit lotion. The enormous gap between the two flavors made the low per-can price irrelevant — you're locked into a 35-can commitment, and one of those flavors may make you cringe every time you pull one from the fridge.
2nd Place: Target (39.75/60)
Good & Gather Lime Sparkling Water, 8-pack — $3.69 ($0.46/can, $0.04/oz.)
Good & Gather Ruby Red Grapefruit Sparkling Water, 8-pack — $3.69 ($0.46/can, $0.04/oz.)
When we revealed the brands, I was genuinely surprised to find this was my top pick. I gave Good & Gather 12 out of 15 — my highest score of the test. Both flavors were balanced and natural-tasting, delivering the essence of the fruit without any cloying or artificial aftertaste, and the carbonation held strong throughout.
Bill and Evangel agreed. Bill praised the "aggressively bubbly" mouthfeel. Evangel kept it simple: "Classic lime flavor, classic grapefruit flavor." Sometimes that's the highest compliment.
Claudia was less convinced. She detected a funky "BO" aroma and aftertaste in the grapefruit, which cost the brand points with her.
At $0.46 a can — the second-highest price in the test — Good & Gather couldn't quite push past the winner. But if you're a Target shopper, this is an excellent pickup.
1st Place: WinCo Foods (41.25/60)

At $3.98 for a 12-pack, WinCo Foods delivered the best price. It also was the fizziest, and offered great flavor. It’s no wonder it won! (Bryan M. Vance/Stumptown Savings)
WinCo Foods Lime Sparkling Water, 12-pack — $3.98 ($0.33/can, 0.03/oz.)
WinCo Foods Grapefruit Sparkling Water, 12-pack — $3.98 ($0.33/can, 0.03/oz.)
WinCo continues its wild taste-test run with another surprising win. If you've followed Stumptown Savings since the beginning, you know WinCo has claimed more victories than anyone else — doughnuts, rotisserie chicken, cheddar, and now seltzer — while also producing some genuinely appalling results (their tortilla chips and vanilla ice cream, I'm looking at you). With this win, the underdog champion claims another title.
The value sealed it. At $0.33 a can, WinCo was four cents cheaper than the next-closest option. But rock-bottom price alone doesn't win a Stumptown Savings taste test — WinCo backed it up with elite carbonation.
Bill gave WinCo 13 out of 15 points, the highest single score of any judge in the test. "This was one of my favorite fizzes," he said. "If it had no flavor at all, it still would have been one of my favorites."
I felt the same. I make my own seltzer at home and carbonate the hell out of it — WinCo came closer to my preferred level than anything else on the table. The lime felt alive on my tongue.
Claudia appreciated the pleasant lime aroma, which reminded her of Sprite. Her only complaint: the grapefruit's aroma and flavor were a bit too funky for her taste.
WinCo's lime was actually one of two flavors Evangel mistook for the hidden lemon-lime. That more lemony note, combined with carbonation she found a bit intense, led her to give WinCo her lowest score — still a respectable 8.5 out of 15.
Bold flavors, best-in-class carbonation, lowest price in the test. Congrats, WinCo. You did it again.
Superlatives
Best Overall Flavor: Target's Good & Gather. It didn't win the overall test, but on pure flavor it was the clear frontrunner — the most natural, balanced, fruit-forward of the bunch. If carbonation-as-intensity isn't your priority and you want a seltzer that just tastes like the fruit it claims, this is your pick.
Best Value: WinCo Foods. The most affordable seltzer in the test, with carbonation that outclassed brands twice the price. No contest.
Best Soda Alternative: Fred Meyer's Kroger lemon-lime. That bright, citrus-forward flavor — boosted by the lemon — delivered something more vibrant than any of the straight-lime options. If you're trying to step down from a lemon-lime soda, start here.
Most Inoffensive: Costco's Kirkland Signature lime. Middle-of-the-road flavor, passable carbonation, nothing to love or hate. The problem: it comes strapped to a grapefruit flavor that might ruin your entire 35-can commitment.
Most Divisive: Albertsons/Safeway's Signature Select. Three judges gave it scores between 9 and 11.5. One judge (me) scored it a 2. Conducted blind, no less. The rest of the panel made a compelling case that most people will like this one just fine — I am apparently not most people.
The False Economy: Costco. Technically the second-cheapest per can, but the variety-pack math only works if you love all three flavors. One genuinely bad flavor in a 35-can box isn't a bargain — it's a chore.
Worst in Show: Costco’s Kirkland Signature grapefruit. The single most universally dunked-on product in the entire test. Bill gave it a zero. That flavor alone will keep me from ever buying that variety pack again.
Now I want to hear from you: What's your go-to seltzer flavor? Do you want intense carbonation or a subtle fizz? Tell me in the comments.

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See you at the market,
Bryan,
Stumptown Savings






