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Hi, {{first__name | reader}},

We all know the benefits of meal planning: save time, save money, reduce food waste, make your family happy, eat healthy, etc. 

But how the heck do you find one that works and that you’ll actually use?

The thing that gets most of us stuck when it comes to meal planning is that we think it has to be harder than it is (i.e., we have outside — and outsized — expectations). There’s not one meal plan that will work for everyone, but everyone can find one that works.

The secret to meal planning isn’t to take a meal plan and try to fit it to your needs, but to start with your needs to create a meal plan.

To do that, we’ll use our good-old, grade-school (and J-school) standby: the 5 W's and H, plus some principles I’ve been testing over the past few years.

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